For us, data protection is a sensitive topic. Our activities to comply with the GDPR are in order to respect your privacy.
Controller for the data processing on our website http://www.e-finityleads.co.uk is
E-finity Leads Ltd.
85 Whiteladies Rd
Phone: 0117 325 0488
Fax: 0117 329 3058
‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
a) Data collected on e-finityleads.co.uk
Generally, you can use our website without giving away any personal data. However, we save certain data in our server log files when you connect to our website. The server log files contain information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views). Therefore, we use “session” cookies (for further cookie uses see forth sec. 10). Session cookies will be deleted from your computer when you close your browser. We save and use your IP-address as well as a time stamp only for internal reasons.
b) Personal data submitted to us
We collect your personal data if you submit them to us via a form, for example.
If you register with us as a lead buyer or a lead seller, we collect the following personal data:
If you contact us via our contact form, we collect
We only process personal data in accordance with the GDPR or any other national data protection law.
a) Processing is necessary for the performance of a contract (Art. 6 par. 1 lit. b) GDPR)
We process your personal data mainly to provide you with our services, especially in order to give you access to your account as a buyer and/or seller and to use it for transactions with other buyers and/or sellers.
b) Processing is necessary for the purposes of legitimate interests (Art. 6 par. 1 lit. f) GDPR)
In certain cases, we process data for our legitimate interests to provide you with the services of our website and to maintain the security of our IT systems. This concerns data stored in the server log files, for example.
In addition, we may disclose information about you:
We use the service Google Analytics (see forth under sec. 10), where data is transferred and then processed outside of the European Union, namely in the United States of America. However, Google LLC, the provider of Google Analytics, is under the EU-US-Privacy-Shield, which ensures a standard of data protection, comparable to the EU.
In addition, personal information that you submit for publication on the website will be published on the internet and may be available via the internet around the world.
We save data processed on a contractual basis for three years after the contract is terminated.
Data processed because of a legitimate interest is saved for three years after it has been collected.
As soon as the storage period expires, the personal data are routinely erased in accordance with legal requirements.
Pursuant to the GDPR, you have certain rights as a data subject:
If you provided us with your informed consent, you have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. To withdraw your consent, please write to:
The Data Officer
E-finity Leads Ltd
85 Whiteladies Rd
You neither are obliged to provide any personal data to us, nor is processing your data a statutory requirement. However, if you want to enter into a contract with us as a seller or buyer, you have to provide us with the necessary data. Otherwise, a conclusion of contract is not possible.
We do not use automatic decision-making or profiling.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall- protected) servers.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
A cookie consists of information, sent by a web server to a web browser, which stores the cookie on the user’s device. The information in the cookie is sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the specific browser.
We may use both “session” cookies and “persistent” cookies on our website. We will use session cookies to keep track of you whilst you navigate the website; we will use persistent cookies to enable our website to recognise your browser if you visit us again;
Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until they are deleted or until they reach their expiry date.
You may at any time prevent the setting of cookies by using the corresponding settings in your browser or the respective software on your device and thus permanently deny the setting of cookies. Moreover, you may delete cookies saved on your device at any time. However, if you deactivate the setting of cookies, not all functions of our website may be entirely usable.
b) Google Analytics
We use Google Analytics. Google Analytics is a web analytics service of the Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, United States. Via this technology, we collect and analyse data about our visitor’s behaviour. This data is anonymous and we use it for the optimization of our website. We use the function anonymizeIP, which anonymizes your IP-address before the data is transferred to Google’s servers in the United States of America.
Google Analytics places cookies on your device. By setting the cookie, Google may analyse the use of our website. Therefore, Google gains knowledge of information, such as the access time, the location from which the site was accessed and the frequency of visits of our website by the data subject. With each visit to our website, data will be transmitted to Google in the United States of America. Google may store and pass these personal data collected through the technical procedure on to third parties.
As stated above, you may prevent the setting of cookies through our website at any time by means of a corresponding adjustment of your web browser or respective software used. Additionally, you may download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.
E-finity Leads is a trading style of E-finity Leads Ltd, registered in England and Wales Company Number: 07279489.
ICO Registration Number: Z3488836.