Google rolls out the largest change to AdWords since the introduction of Quality Score

By Matt Edwards

As someone who manages a large monthly AdWords spend, I keep a close eye on changes and developments to the product. I noticed a few weeks ago that Google was testing a new display format for desktop based searches. Instead of displaying the usual three ads at the top and…

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UK’s largest financial lead platform joins Finanzen group

By Matt Edwards

UK’s largest financial lead platform joins Finanzen group to revolutionise mortgage and insurance lead generation

Bristol/Berlin [02, February 2016] - E-Finity Leads, the leading generator of financial leads in the UK, announces that it has received significant investment from Finanzen.de AG (“Finanzen”), the number one online marketplace for retail customer…

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Branded Lead Generation Campaigns

By Matt Edwards

At E-finity we’re always looking for new and unique ways to drive value to our clients. Many of the campaigns we run are driven to our own generic web properties but we’re seeing increasing demand and increasing success from branded campaigns.

Branded campaigns offer several advantages over the more generic…

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Google Testing Removing Separator between Paid & Organic Results

By Matt Edwards

Near the end of last week I started noticing something didn’t seem quite right when I made a search using Google. I couldn’t immediately put my finger on it but something was certainly different. I performed a few more searches at random in an attempt to work it out and…

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Government Confirms Plans to Extend Pension Freedoms with Secondary Annuity Market

By Matt Edwards

Secondary Annuity Market By April 2016

Yesterday (15 March), the government confirmed they would legislate to create a secondary annuity market allowing some 5 million pensioners who already hold an annuity the option to sell it. Assuming there isn’t a change of government in May’s general election restrictions on buying and…

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