Conversion Rate vs ROI

By Matt Edwards

What is the conversion rate of our leads?

The archetypal question our account managers are asked is: “What is the conversion rate of your leads?”

This is a tricky question to deal with. A refusal to answer it gives the impression that we either don’t know, or have poor conversion…

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E-finity Announces Financial Reporter Awards Sponsorship

By Alain Desmier

We’re proud to announce that E-Finity leads are a gold sponsor of the Financial Reporter Awards 2015, we are also specifically sponsoring the Mortgage Broker of Year Award.

Mortgage brokers are the lifeblood of our business and we speak to many of you every single day.

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