E-finity Leads is a lead generation agency. What does that mean? It means that instead of buying advertisements on your behalf with an all care no responsibility attitude that you may expect from a traditional ad agency, we only take your money when we deliver a bona fide customer enquiry into your sales team.
A lead will typically fall into one of the following categories:
Data leads generally represent the initial stage of the consumer’s application for a particular product or service. Data leads are delivered directly into your CRM or via email and sold on an exclusive real time basis.
Voice leads are generated when the consumer opts to phone direct rather than filling in an application form. Voice leads cost more but guarantee immediate contact and high engagement.
Enhanced leads start life as a data lead but the initial fact find and appointment booking is taken care of by us. Once we have a firm appointment time with the customer this is placed directly into your calendar and SMS reminders are set up to remind both parties before the appointment date.
We take on all of the advertising costs, and risk, and we only charge you when we deliver a valid lead.
That said we often see clients new to lead generation take the wrong approach when they start out. While it’s fair to say that a consumer has entered and is often a fair way through the buy cycle by the time a lead is generated there is still work to be done by your sales team in order to turn the lead into a sale.
Common best practices apply like contacting the lead immediately, selling yourself and your company’s services strongly and understanding the journey the consumer has been on before they reached you. Your dedicated account manager will be able to help you here.
If you’re interested in placing an order or would like to learn more you can call our accounts team direct on 0117 325 0488 or request a call back. You can also visit our knowledge base for more information.